You’ve heard “video is king.” But if you’re like me, your next thought is “but why video? Why now? Why have a video plan?”

As my guest today puts it, video is the best way to get the right message to the right people at the right time.

I am so excited to bring you Brandon Lucero, the video king! Working with Brandon has been transformational! He’s helped me dial in my messaging & communicate effectively my methodologies to help you train your brain to grow your business. We dive into the mind of messaging.

So if you’re ready to stand out because you stand for something, listen up!

The biggest take-aways from today’s episode are:

  • I’m a big believer in getting the right message to the right person at the right time.

Video adds value, builds an audience, and can be leveraged to get it to the right person at the right time with ads. Video is also the only medium that allows us to hit all the senses. Brandon shares many reasons why video is powerful for business & communication. [3:43]

  • “Keep everything pointing to one North star and move people to the fifth level of market sophistication.

Brandon breaks down The Millionaire Dollar Messaging framework, the 2nd pillar of his Video 4X Effect methodology. You’ll want to tune in to take notes as Brandon shares 3 types of content and the power of each for promoting your methodology. [12:00]

  • “The conversation when someone gets to 7-figures is much different than someone at 6-figures.

Here’s where we really get into the mind of messaging. Thoughts and conversations shift from “I can’t do this. I’m so lost” to “how am I going to make this work.” The 7-figure mindset is always looking for a solution & not to over-complicate things. Brandon shares 3 ways to start approaching video with a 7-figure mindset. [28.53]

Final thought: Take a stand with what you believe in and then properly communicate that through video.

If you want the Million Dollar Messaging framework handed to you, get your messaging done, AND have input from Brandon, then you’ve got to attend his Sold With Video live event! Isn’t it time that you get your right message to the right people at the right time?! (Of course it is!)

Which Entrepreneur Money Mindset do you Actually Have?

Take our Money Mindset quiz to find out your
Money Mindset Archetype today!

  • How can YOU improve your relationship with money?
  • Do you have a love / hate relationship with money?
  • Are you stuck in scarcity or on the fast track to 7-Figure Success?

Discover your Money Mindset archetype and start thinking like a 7-figure entrepreneur so you can grow your business to 6 figures and beyond!

Also, save the date: October 3rd! The Millionaire Entrepreneur Money Mindset Virtual Live Event is coming and you won’t want to miss it! Register today!