Are you ready to FINALLY stop the craziness of living launch to launch and start to step into serving in a different way? Are you wanting to add recurring income to your business and join the Recurring Revolution?
My guest today is my friend, mentor, and the membership master, Stu McLaren. He helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites.
If consistent revenue and less feast and famine is something you desire, listen up! Stu has a wealth of information for you to grab and take action on.
Key take-aways from this episode:
- “They’re complementary, when we’re thinking of courses and memberships, it’s not an either or. It’s almost always that they go together. They are the peanut butter and jelly of the business world.”
The tension that most business owners feel if they don’t have recurring revenue coming in comes from always being in promotion mode and never in 100 percent serve mode. Stu shares how memberships are different from the course to course launch strategy and how they work synergistically together. [7:32]
- “Memberships boil down to your content strategy. When that’s off, it’s going to make everything feel heavy and overwhelming. When you get the right strategy, it will feel light and easy.”
When you keep your content simple and your promise simple, it’s highly effective because your members can make progress and get results. When you relieve the stress of content production, you can spend more time serving your people and helping them get results, they won’t ever leave. [18:48]
- “In the land of the blind, the one-eyed man is king.”
This quote it so relevant to membership sites. When we’re on our journey, often times, it’s the one who’s just one step ahead of us that we most relate to. You do not have to be the world’s best expert on any subject to create an effective membership. You just need to share your experience in a way that relates and serves others. [24:40]
If you are a course or content creator or even someone teaching how to create content… a membership may be the best way to serve deeply and make lasting impact. And you know impact is the currency that makes change in the world!
Are you ready to join the Recurring Revolution and transform your knowledge & influence into recurring revenue in your business? Stu Mclaren has a free video series just for you!