In this episode, you’ll learn how to break through the PR barriers and position your brand for massive exposure and success.

Public relations might seem like a daunting and mysterious world, but it’s a crucial tool for any entrepreneur looking to build credibility and expand their reach. Whether you’re a coach, consultant, or online business owner, understanding and utilizing PR effectively can transform your business. 

Today, we’re joined by Michelle Rupp, a former TV producer with a unique approach to PR that can help you land those big media spots and convert them into real business growth.

In a world where social media is often the go-to for marketing, traditional PR might seem outdated. However, it’s more relevant than ever. Media exposure can provide instant credibility and visibility that social media simply can’t match. Michelle will walk us through how to leverage local media to reach a broader audience, especially those with significant purchasing power, like Gen X. Understanding this can set you apart from your competition and position you as a trusted authority in your field.

The biggest takeaways from today’s episode are:

  • Understanding PR as a Strategic Tool: Michelle explains how PR isn’t just for damage control—it’s about shaping the perception of your business. By using PR strategically, you can build a strong, credible brand presence that resonates with your audience and stands out in the marketplace.
  • Leveraging Local Media for Greater Reach: Social media is powerful, but local media can be even more impactful. Michelle shares how getting featured on local TV and news can dramatically increase your visibility and credibility, reaching thousands of potential clients who trust these traditional media sources.
  • Crafting an Effective Pitch: A successful PR strategy starts with a compelling pitch. Michelle teaches us how to present our stories in a way that serves the audience, focusing on viewer benefits. This approach not only gets you noticed by media outlets but also ensures your message resonates with their audience.


To all the epic entrepreneurs out there, it’s time to embrace PR and leverage it to amplify your brand. By implementing these strategies, you’ll be well on your way to gaining the visibility and credibility you deserve.

To your success,

Dr. Shannon Irvine


P.S. Tired of hustling on social only to have low engagement and sales? Give it a rest this summer & add in media exposure with the Total Publicity Package. It’s an all access, on-demand video course with a printable 22 page workbook to help you dig deep. These are the tried-and-true tactics, straight from Michelle’s playbook!