The Brain Science of Success Series : Creating Success by Clearing Trauma with Dr. Don Wood - Dr Shannon Irvine

There are two childhood events that would forever impact my life.

I was abandoned by my father, first as a one year old, then again at the crucial age of 12.

The depth of the broken and unworthy feeling that came from my father’s abandonment colored everything I did. I leaned toward a driven sense of perfection.

Although a successful career and entrepreneurship filled my life with excitement and material things, and I was good at what I did and loved what it brought me, I could not fill the hole in my heart. 

I’m not the only one with this story or one similar to it. We all have our own trauma, and that trauma can color every aspect of our lives… if we let it.

This week is the second week in our podcast series: The Brain Science of Success. I’ve invited some of my colleagues and leading doctors to come talk with you over the next few weeks about how to maximize the power of your brain to work for you – and not against you! 

In this week’s episode of the Epic Success Podcast, I talk with Dr. Don Wood about the way we can create success in the brain for our life and for our business despite the trauma and difficulty life may have given. 

Dr. Don Wood has spent years researching how trauma affects our minds and our lives. He began to understand that events and experiences throughout our lifetime continue to play a role in how we experience life in the present, and that once we are made aware of them, we are able to use those experiences for our own advantage. 

Grab a pen and paper and let’s dive deep into the brain science of success. 

The biggest take-aways from today’s episode are:

  • If you think about something in your past and you have an emotion about that event, that is unresolved trauma and your brain is operating out of that.”

There are things that will happen to us in our lives that will stick with us for years at a time. Sometimes these things that happen to us aren’t our fault, but they still have lasting effects. The things that happen in our life and the stories we’ve held onto in our heads can hold power over the way we live our lives. We end up operating out of those thoughts, beliefs, and limits, but we are able to rewire our brain and operate out of the thoughts that serve us. [6:01] 

  • When you have trauma, it is stored differently inside of you. The amazing thing is that you can reset your brain and how that traumatic information plays out in your day-to-day life.

Our brain will automate the thoughts and beliefs that we tell ourselves over time. And our actions are a result of those automated thoughts and beliefs. Most of the time, we are operating out of self-limiting, self-sabotaging beliefs that we don’t even realize we’re operating out of. Trauma plays a big part in the things we’ve grown to believe. And the amazing thing about our brains is that we can actually rewire our thoughts and beliefs to the thoughts and stories that we want to believe and operate out of.When we tap into the power of creating our thoughts, we build the life we’ve always dreamed of having. [12:15]

  • Once you understand what is going on [in your brain] then it is a lot easier to come up with a solution

Educating yourself and knowing how the brain works is a huge advantage to the health of your life and business. When you know how the brain operates, you are able to become aware of why you do what you do. And once you have that awareness, you are able to change the things that don’t serve you and grow the things that do. [26:00]

There is a science to having success automated and wired in your brain. And it is 100% in your power to wire your brain for that success. 

Your brain CAN be optimized to bring you success in your business and in your life, despite the old, self-limiting beliefs and stories you used to operate out of. It can be wired to bring you success and  can be built for your advantage. And I want to see you do it!

Are you ready to live your best life? 

Dr. Wood is offering a 10% DISCOUNT of his online Training Program for the next 2 weeks!  
(includes 4-hour video program and 28 days of brain training modules)
Click here to join


I’m thrilled that my friend Amy Porterfield is letting me share a section of her digital course building system with you.

Click HERE to dive into the ENTIRE first module of her Digital Course Academy, for free!

Amy’s Digital Course Academy helped me bring the Epic Success Program to the online space to transform thousands of lives and businesses. 

Her teachings are a game changer for anyone who is ready to take the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease.

If you’ve been dreaming of building a digital course, act fast to get access while it’s available.

Let me know what you think!


Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Love this show!”:

Dr. Shannon is such an inspiration and so knowledgeable about all things business! I love the value she places on faith and the importance of honoring God first and foremost.

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.