What does it take to shift your brain from waiting for permission to taking hold of the reins?

What if there was a tool that could help you shift from living in a place of scarcity, survival, and “not enough-ness” to a place of thriving, abundance, and growing your business?

In today’s episode of the Epic Success Podcast, I’m diving into the #1 tool that helped me create the success I’ve always wanted! Are you ready to know what that is??

It’s taking absolute, 100% responsibility.

I can hear you saying already, “Shannon what the heck does that mean?”  Don’t worry I’ll break it down for ya!

I’ll be talking about what 100% responsibility looks like, how to become the creator of your thoughts, and the power of intention and why it is necessary for every area of your life.

Here’s the great news – the ability to harness this tool is already within you. You just have to learn how to use it.

The biggest take-aways from today’s episode are:

  • “When you tell your mind that you are 100% responsible for the outcome, for the finances, for the relationship…then your brain starts to put the synaptic energy, the cellular energy to work toward that.”

As entrepreneurs, it is absolutely vital to create a shift in our brain where we can take 100% responsibility for our thoughts and actions because (news flash!) nobody else is going to do the work for us. Once we commit to being 100% responsible, this makes it possible for our brain to start making the many different micro-decisions that add up to success.  [4:51]

  • Intention is necessary for high-performance in every area of your life.”

If you’re not being intentional about every aspect of your life, you are likely spending a great deal of your time and energy being reactive to various situations as they pop up. Listen in to learn why setting intentions for your business (and every area of your life) is like having a road map for how to handle any situation. [14:20]

  • “You cannot make somebody buy, but you can be 100% responsible for communicating the message they need to hear so that they can buy.”

We have to get crystal clear about what we’re actually taking responsibility for. I am not responsible for making anyone buy my programs because that’s simply not my decision to make. The things that are my responsibility, and are within my control, are things like getting my message across to those who need to hear it. When you focus your intentions on the areas that are actually your responsibility, you are never at the mercy of someone buying your program. [20:56]

Where can you create intention in your life? How can you work on taking 100% responsibility for your business, in your relationships, or even for your health? 

Take a few minutes to think about it. Actually, write them out, and then I would LOVE it if you shared them with me! (Your brain will love that too!) . Make sure to tag me when you post that Intention! How about going live on your business page or make a post for your audience, and don’t forget to tag me in it because I absolutely want to hear all about your awesome new intentions.


Today I want to give a shoutout to one of my Epic Success podcast listeners who left a 5-star review titled “Practical Neuro-Science. Say What?!”:

“I highly recommend this podcast! Dr Shannon Irvine takes you into the science of the brain and provides practical application to remove limiting beliefs. I not only recommend this amazing podcast, I also recommend going deeper with her classes. My business is growing as it never has before and I am experiencing deeper and better relationships. Thank you Dr Shannon!”

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts. 


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If you are a coach (or want to become one), don’t miss out on this amazing opportunity to have a fully sold-out coaching program (and a waiting list of future clients) because you are making a massive impact and FINALLY having the time & freedom to do whatever you want.

I just did an info session where I answered:

  • What is the NeuroCoaching™ Model?
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  • What are the next steps?

If you would like to watch the recording of this NeuroCoaching certification info session, click here.