What we do as entrepreneurs is think there’s a strategy out there that, once we get it, it’s all going to work for us and business will boom.

Strategy is important, but it’s almost like the car you drive.

The car is important, obviously. But without the person getting in it, it’s not going anywhere. It could be the most beautiful Ferrari, but it’s really the driver that makes the difference.

I stumbled into this realization when I had my son. All of a sudden, running two businesses and raising a baby felt like something had to give. I started having an either/or conversation internally. That story I built in my mind was holding me back.

In today’s episode of the Epic Success Podcast, Tracy Harris interviewed me on her podcast, Mums With Hustle, and I share this origin story of becoming a mother, running businesses, and discovering ‘how to become the driver of my car instead of focusing on finding a new car’, continuing the metaphor. 🙂

Tracy brought up so many great questions that allowed me to do what I love to do most: show the science behind the “woo.” The reality is, neuroscience backs up why our mind is both the thing that holds us back and the foundation of success. I really embraced this opportunity to break down the step-by-step process of neuro-hacking and show the power of our entrepreneurial mind.

So if you’re like me and love a great process, get ready to take notes then take action!

The biggest take-aways from today’s episode are:

  • “As children, we look in our environment and create stories about success, failure, worth, and about what money means.”

We all have stories. Most of those stories we didn’t choose. When we’re younger, we want to fit in, feel worthy, and feel enough. Whatever story you create is because your brain wants to keep you safe & familiar, not successful. Those subconscious stories run 80-90% of your daily actions and decisions. [16:36]

  • You’ve got to take your thinking off auto-pilot and step into becoming the creator of your thoughts.

If we want to be the very best version of ourselves and really want our big dreams, it’s available to us, but we need to step into the daily practice of becoming the creator of our thoughts. The first step is to filter your thoughts and ask “is this thought bringing me closer or farther from what I want?” [22:36]

  • “Your brain really doesn’t know the difference between what is real and what you’ve imagined.

Visualization is an incredible tool! Just thinking about it, all the stories you have in your head that are holding you back, you programmed in your mind through visualization. You imagined the fear of going live on Facebook or launching your program. That same tool is available to you to replace those stories  with powerful ones that move you closer to your goals. [27:26]

Now the question is – will you trust the process? Training your brain through the NeuroCoach ModelTM is a tool available to you! Available to everyone. Only 3% of people lean in and trust the process of brain priming. I’m here to teach you to train your brain so you can stop letting your mind hold you back from what you really want in life and business.

If you’re ready to finally start creating engaging content with unique messaging that creates demand, builds profitable connection and forces you to stand out because you stand for something, then this is a perfect time to binge-watch Brandon Lucero’s “Content Revolution” Video Series.

Trust me, this will change the content game for you. I know it did for me!

In the Content Revolution 6-part video series, Brandon teaches you how to fix your broken content and finally be heard. You will also see how successful entrepreneurs are crafting content that explodes!

This series will create change for you, for your audience, for your industry, and for your vision.


Today I want to give a shoutout to one of my Epic Success podcast listeners who left a 5-star review titled “ If you’re serious about upleveling :

“Dr. Irvine is serious about helping her listeners change the way they think to create what they want. She’s not afraid to open up with the people she interviews. Are you a woman wanting to play bigger? Listen to this podcast!!”

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.