Do any of these thoughts sound familiar?

  • “I don’t think I have what it takes.”
  • “I’m not expert enough.”
  • “Who do I think I am to do that?”
  • “People will find out I’m not really qualified.”
  • “I need a degree first.”
  • “If I just had 10 years experience, then I could do that.”

If you’re saying “oh yeah, those all sound like me!” Then, welcome to entrepreneurship. We all have said those things to ourselves.

On this week’s episode of the Epic Success Podcast, I want to help you create a different kind of conversation that goes on in your head that will help you achieve your big goals instead of playing small.

You’ve heard me say this many times: we are not wired for entrepreneurship. But we can be!

The key to wiring your brain for entrepreneurship is build a success neuropathway and to remove (or prune) those pathways that are programmed that aren’t serving your success. I’m going to show you how to overcome imposter syndrome by leveraging the natural systems in your brain to work for you and not against you.

Ready to kick the stories to the curb that have been holding you back and start playing big in your life and business? Then lean in and take notes.

The biggest take-aways from today’s episode are:

  • “A lot of entrepreneurs will put themselves out there but no where near the level that they know inside that they want to be playing.”

When you put something out there into the world in your business, it triggers your fight or flight response system. While there is no real threat to your safety, there is a threat to the validation of your ideas. So instead of fully playing big, you allow the story you have playing on autopilot and the fear of people’s opinions to keep you playing at the midline. You can rewrite that story. [7:49]

  • “The ‘what ifs’ and the ‘hows’ are the real signals for stories your mind is creating to try to keep you safe.

It’s not your fault that you have this protective mechanism. When you learn how to tap into the beautiful brain you have and finally start to use it in a way that makes success and habits easier, you will shift from imposter syndrome to the identity of your future, amazing self! Your identity is made in the choices and decisions you make on a daily basis. [11:50]

  • “Your identity is driven from thoughts and emotions repeated over time.”

Your identity comes from your beliefs. Listen in as I break down the neurocoaching(™) model, the brain-based way of thinking, to explain how to shift your thoughts and feelings in order to create the identity that allows you to step into the biggest version of yourself.  [17:20]

As you lean into the bigger version of yourself, realize that the identity that has kept you playing small, was created when you were a child and that YOU have the power to program a new story and become the creator of your thoughts! I can’t wait to see you step into the identity of the 7 Figure  entrepreneur. That knows you are worth it and you have what it takes!

What step will you take today? Can I challenge you to take a step that scares you? Go live – announce your niche – talk about your business! I’m excited to hear what it is you are going to take a risk on today. Do it today as an experiment. Get really curious to see what happens. Make it about living your best, highest version of yourself.


Are you a coach someone who wants to be? Do you help others transform and you want to get more clients (or your first one) and want to get consistent results for your clients which leads to more sales and impact? 

Do you want to set yourself apart in the industry and take your coaching results to the next level? ……

Then read on – this opportunity may be for you.

I am hosting a very exclusive, invite only, NeuroCoach(™) Certification workshop in San Diego. This will be an application only process and only 25 will be invited to attend and become NeuroCoach(™) Certified. 

Those who are invited to attend will learn proven brain-based, science-backed neurocoaching methods which actually hardwire results for your clients (in their brain – not their emotions, which are not reliable). 

This is the only time I am offering the exclusive methodology certification for an exclusive group of coaches in person. This group will also be the first to get this certification which will set you apart as an industry leader.

If this is an OMG YES I am IN….Here is what I need you to do: 

  1. Go to www.DrShannonIrvine.com/certification, watch the “What Do I Get” info session and fill out the application. Once that application is filled out, keep an eye on your email where a link will be sent to you to have a call with our team to determine if we think you are a good fit.
  2. Make sure to get that application and deposit in to hold your spot in the very best and only coaching certification you’ll need. 

This opportunity is closing soon and most of the seats are taken. Can’t wait for YOU to be one of the 25!