Today we’re talking about the F word – Failure.

Yep, I said it. I’m sharing my biggest online failure and how that turned into a multiple 6-figures in just 6 months.

One of the greatest gifts that failure gave me was the birth of my biggest calling: to advocate for your highest and biggest vision, not the vision you settle for or the limiting beliefs that have held you back.

As a high-performance business mentor, I help entrepreneurs train your  brain to transform your business so that you have the clients, sales, and impact you desire. For me and those I work with, income is really just a reflection of the impact of our work.

If you’re not where you want to be right now or are super frustrated about not being “far enough by now” and want to give up, hold it right there!


It is your brain…. And it can be trained for success. I’ve been there and I’m here for you. You have everything that you need within you to succeed!

The biggest take-aways from today’s episode are:

  • “In our society, we are still so convinced that it’s some strategy, funnel, marketing series OUTSIDE OF US that’s going to take us from zero to hero and from the place where we  don’t want to be to where we dream about.”

It is NOT the Strategy. I was telling my audience what they needed, but wasn’t speaking to them where they were at. I was saying “this is the thing” but hadn’t learned how to create the value ahead of time through my messaging. [7:22]

  • “Bringing your business online is self-development on steroids.”

I had the blessing of a failed launch. I hired a coach to help me work through my own ANTs (automatic negative thoughts) and a story I was still holding onto about my worth. [9:53]

  • “It’s in the resistance, in the moments when things don’t go right, in the tension, where 97% of people run away and let the automatic negative thoughts take over and go back to safety.”

Returning to safety was not for me. After that failed launch, I relaunched immediately. The next 5-figure launch was not what I was wanting, but it told me I was improving in my messaging and connection. It also told me there was a viable market for my offer. That’s the beauty of “failure” – it gives valuable feedback and uncovers a bigger version of yourself. [13:05]

My biggest failures in my past have led to my biggest successes because I chose to lean into the future version of myself. If things aren’t going as you want right now, I want to encourage you that the biggest version of yourself is already inside of you.

No matter where you are on your journey, what is the biggest version of yourself that you’re going for? Are you leaning into that when you’re making decisions? Or are you leaning into what’s safe and comfortable? Today is the day to decide that you are 100% who you know you are called to be and to start becoming more and more of that!


Are a coach (or want to be) or a business that helps others transform and you want to get more consistent results for your clients which leads to more sales and impact?

Do you want to set yourself apart in the industry and take your coaching results to the next level? ……

Then read on – this opportunity may be for you.

I am hosting a very exclusive, invite only, NeuroCoach(™) Certification workshop in San Diego. This will be an application only process and only 25 will be invited to attend and become NeuroCoach(™) Certified.

Those who are invited to attend will learn proven brain-based, science-backed neurocoaching methods which actually hardwire results for your clients (in their brain not their emotions, which are not reliable).

This is the first time I am offering the exclusive methodology certification for an exclusive group of coaches in person. This group will also be the first to get this certification which will set you apart as an industry leader.

If this is an OMG YES I am IN….Here is what I need you to do:

  1. Email to ask for the link to the application Once that application is filled out – keep an eye on your email where a link will be sent to you to have a call with me to determine if I think you are a good fit. Send the email to [email protected]
  2. Put the $500 deposit down to hold your spot with the application while you go through the approval process (if you are not extended an invitation it will be refunded).
  3. Be ready to make the investment in your certification – This is an in- person certification event and will be offered at $5,000 due when you have been invited.
  4. When you reply and ask for the application, please also let me know the following:
    • Who do you coach?
    • What is their biggest challenge?
    • What is the transformation they are looking for?
    • Why do you coach?