As an entrepreneur, you cannot avoid the discussion about money…

And the topic of money often gives people a strong emotional reaction.  

The fact is, your stories about money are governing 90% of your daily actions and decisions. 

But do we really know where our feelings about money came from? 

So much of it is built in the subconscious from what you learned in your childhood and young adulthood.. 

Once you change those money stories it changes your life forever. When you do that, you put yourself in a position to dream, to take what you can control and lean into your dream. 

Think: why not me?

This week on the Epic Success Podcast, I talk with my friend and personal financial expert Rachel Cruze. She has written a (soon-to-be-best-selling) book, Know Yourself, Know Your Money all about understanding your patterns with money and how that plays a role in your business. 

I’m so excited for this episode! Ready to tackle your money story? Let’s dive in!

The biggest take-aways from today’s episode are:

  • “Money is communicated two ways in a household, it’s communicated verbally, but it’s also communicated emotionally.” 

Your childhood growing up was your “money classroom”: it’s where you learned the good and the bad about money. Your understanding of money is developed in a unique way because of who your parents are and what you were taught, and of course who you are as a person. When you take all this into account, you get four “money classrooms”. In each classroom, different feelings and understanding of money are developed. Listen in to hear Rachel break this down! [4:27]

  • “I had to do some serious unpacking of my money story before my mind would let me move on.” 

So much of what we know and believe about money is rooted in our subconscious. We find ourselves thinking certain thoughts around money and we aren’t even sure why. It takes time and effort to access your money story and rewire that to see money in a more healthy mindset. [11:50]

  • “Our savings is attached to our dreaming.”

When you aren’t dreaming, when you don’t have goals, you probably aren’t saving. There isn’t any motivation to save! You are encouraged to dream and to look toward the future. Whatever the dreams you have for your life, put tangible goals on them and use money to make them possible. [18:35]


Rachel is so knowledgeable and she teaches with such clarity! 

I’m so thankful for her insight and wisdom – and I encourage you to run (not walk) to get her incredible new book, Know Yourself, Know Your Money.

This might be the best book I’ve read this year (seriously, I read it twice AND did a book club with it), and I’m so confident you will find this book to be powerful and impactful.

Have you heard?

We are now accepting applications for the NeuroCoaching Certification™ Program!

Turn your passion for serving others into a profitable coaching offer, launch your offer successfully and create a life of freedom for yourself & your family.

Ready to stop dreaming about replacing your 9-5 income and start making the impact and income you’ve been after for as long as you can remember?

The NeuroCoaching Certification™ is a brain-based coaching certification and mentorship to help you build and launch your impactful, profitable coaching business.

By the time you are a Certified NeuroCoach™, you will:

➡️ STOP second-guessing whether you know enough – No more wondering whether you have what it takes to make it as a coach. You’ll know how to get life-changing results for your clients every single time.

➡️ Know exactly WHAT to offer & HOW to offer it – Forget about jumping from idea to idea, trying to guess your way to creating your profitable coaching offer. I’ll show you exactly what to offer & how to offer it so your perfect clients will be lining up to work with you.

➡️ Start making money for your coaching services RIGHT AWAY – No need to worry about how you’ll land your first (or next) client. You’ll get the exact framework to start enrolling clients as soon as you start the program so you can make money and hone your coaching skills right from the jump.

➡️ Eliminate anxiety around the entire sales process – Don’t worry about white-knuckling your way through the sales process when you get on a call with a new prospect. I’ll teach you my entire sales process that allows YOU to show up confidently and makes working with you a no-brainer.

➡️ Get life-changing transformations for your clients every single time – No more uncertainty about whether you can actually help your clients get total and lasting transformations. You’ll be able to help anyone with any problem they want to eliminate or result they want to create.

➡️ Enjoy the freedom that comes from having an impactful, profitable online business – I’ll never forget the first time I realized I never had to miss another soccer game, family dinner, or coffee catch-up with friends ever again. How will that kind of freedom change your life?

Are you ready to stop second-guessing yourself and start making the income + impact you’ve been dreaming of?

Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Success ideas in every area”:

Dr. Shannon gives a unique take with amazing delivery on tying all these topics together to apply in business and in life. Really enjoying the flow of her show and her voice.”

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.