Case Study: Uncovering your Perfect Niche to Grow with Laurie Wright - Dr Shannon Irvine

I see business owners trying to make it big by playing it safe. Operating in fear… Saying no to risks… Staying in familiarity and comfort… And it rarely works. 

As entrepreneurs, we should be showing up big! passionate! and confident! And it starts with your mindset. It starts with your thoughts. 

In this week’s episode of the Epic Success Podcast, I talk with “Not Your Average Grandma”, Laurie Wright. Laurie is a 61 year old entrepreneur and a power house who is not only helping people find their passion, but helping them monetize that passion! 

Laurie went through my Epic Success Academy (ESA) and now has her Neurocoaching Certification™. She joined me on this week’s episode to deep dive into her transformation story, uncover how she found her perfect niche, and share the breakthroughs she’s had because of ESA.

So turn up the volume and lean in!

The biggest take-aways from today’s episode are:

  • “I have a story to tell and I didn’t go through everything I went through to not share that story.”

Some of the biggest things that hold us back are the beliefs we have in our own head. Self-sabotaging and self-limiting thoughts are automated in our brain over time and become a part of what we believe. What we think and what we say to ourselves will become the belief system we operate in. And we have the power to rewire our brain and choose the thoughts we want to believe. [7:25]

  • I lived a long time living under my logical brain…

You can operate out of logic, safety, comfort, familiarity. You can play it safe. But you have to ask yourself: Are you serving people to the fullest when you stay in your comfort zone? Are you settling with where you are at? You have to be passionate about what you do, who you serve, and how you show up! Don’t settle! [8:55]

  • It’s so much more than me being a better entrepreneur. It’s about me being better so that the world is better.

Epic Success Academy has given Laurie the mindset, awareness, and the lens she didn’t know she needed to show up, serve, and create the life and business she always dreamed of having. She now knows that it is achievable and it will happen. [25:15]

You can show up big in your business and operate from a place of passion instead of familiarity. And you can do it by being the creator of your thoughts.  

You have the power and ability to shift the way you think, confront the self-limiting and self-sabotaging beliefs, and rewire your brain for your advantage!

Tell me: What are you going to do this week to be the creator of your thoughts? I’d love to know! Tell me by sending me a message on Facebook or a DM on Instagram. I can’t wait to hear from you!

I don’t want you to miss out on this…

The Unleashed Entrepreneur video series is coming soon!

Are you ready to Learn the 3 hidden tactics that successful entrepreneurs use to fast-track to 7 figures & beyond?

Are you ready to Finally Stop the Tug-of-war with Overwhelm, Procrastination and “Imposter Syndrome” for good?

Then this is for you!

I am going to show you the brain science of success so you can learn how to recognize and eliminate the hidden subconscious money blocks that hold you back from achieving greater financial success.

Register NOW for the waitlist for my free, Live video series, “The Unleashed Entrepreneur” & join me in The Unleashed Entrepreneur Facebook Group!!


Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Amazing mentor”:

This podcast is amazing! I learn something new every week. Dr. Shannon is very knowledgeable and she uses  her story and experience to help you succeed! She is always bringing new guests to help her audience growth and live an epic life

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.