Brain Prime Your Inevitable Success in the New Year with Dr. Shannon Irvine - Dr Shannon Irvine

Let’s end 2020 with a BIG celebration, shall we?

What if I told you the stress of the holidays is the best thing for your brain right now? 

Triggering circumstances give you an inside view to your subconscious thoughts. Holidays are ripe with opportunities to become the creator of your thoughts – particularly in the context of situations or people who trigger us (hello holidays and judgy relatives!).

You already know my mission is to help you become the creator of your thoughts for epic success in your life & business! I truly want you to end 2020 strong – and begin 2021 even stronger! 

In this week’s episode of the Epic Success Podcast, I take you inside a training session that I did inside my paid coaching group to give you a taste of what it’s like to master your brain and break through to levels that you didn’t even think were possible.

The best part is that you’ll be able to apply this training to set your own goals for 2021!

If you’re ready to master your thoughts, even in triggering circumstances, and get absolute clarity on your goals so you can hit the ground running in the New Year, then you don’t want to miss this one.



The biggest take-aways from today’s episode are:

  • I want you to embrace this season as an opportunity to be the creator of your thoughts.

    Part of being the creator of your thoughts is understanding what you’re thinking to begin with. During the holiday season, there are abundant opportunities to lean in, listen to your thinking, and notice the emotions when you feel triggered. Listen in to learn more about the process in the brain that enables you to choose your thoughts so that they become automatic. [4:36]
  • The reason for the goal is not to achieve the goal. The reason for the goal, in terms of your brain’s wiring, is to become the person that has already achieved that goal before you’ve achieved it.

    We’re not out here setting goals just so that we can check them off our to-do list. From a brain-based perspective, you need to know what the goal is so that you can work backward from that and ask, “Who do I need to BE in order to achieve this goal?” Once you figure that out, everything becomes easier. [43:19]
  • When you can create a brain success pathway, it allows different mechanisms within the brain… to start to allow in what aligns with your vision versus what aligns with your reality.”

    The more you can show the brain exactly what you want to create and continue to show it that every day, the faster, easier, and more efficient you become at making the decisions that will eventually create that reality. You can train the brain to automate the decisions that lead to success. [1:30:03]

Your success is inevitable. The question is, do you believe it yet? 

Because once you do, your brain will finally work with you to get where you want to go instead of constantly pumping the brakes on your success.

My goal is for you to become crystal clear on what you want to achieve in 2021, what steps you plan to take to get there, and who you need to become in order to make that happen. 

I am so passionate about helping you achieve this big dream of yours, so if you’re feeling stuck in any of these areas, let’s get you moving in the right direction. Here’s to making 2021 our best year yet!


Are you ready to finally TAKE Inspired ACTION and get out of your own way so you can create BOLD, revenue-generating results in 2021?

If you said Yeeeeeessss!!! then I want you to join me for the upcoming Free, 

Take Action Entrepreneur Mindset Challenge 

to learn how to take BOLD, Revenue-Generating Action in Just 3 Days, PLUS get the strategies you’ll need to create consistent results and make 2021 YOUR year!

It’s happening Live from Monday, January 4th – Wednesday January 6th @ 10am PT / 1pm ET!

This Challenge is For YOU if you want the following…

  • Proven, brain-based strategies to accelerate your success in 2021
  • ​Emotional resilience to push past limiting beliefs and TAKE CHARGE
  • To get out of your own way and emerge as an INDUSTRY LEADER
  • BOLD, decisive action to achieve your results no matter what!
  • To uplevel your core identity to finally see yourself as a LEADER!

Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review titled “Fascinating and practical”:

This podcast is new to me and is on play every time I get into my car. It’s the missing ingredient to so many business struggles/questions I’ve had for so long. Thank you Shannon!!

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.