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We are continuing our series in the 10 Coaching Secrets for a Wildly Successful Business.

Secret #1 we talked about finding your voice and in secret #2 we talked about that unique and special 1% that you have.

Are you ready to dig into secret #3? Me, too!

Secret #3: Listen to transform. 

Did you know that roughly 85% of what we have learned is through listening?

So, when we take this concept of listening to transform, we can really begin to understand our clients and how to better help them toward success.

I often see well-meaning coaches doing one of two things when coaching clients. First, they have a natural inclination to tell them what works for them and what they have done to overcome obstacles. Second, they try to shift a person’s perspective with linguistic terms. 

In both scenarios the client walks away feeling great, but ends up worse than before because their brain is not wired like yours and what works for you won’t always work for them. This then causes them to feel down and blame themselves when they aren’t met with success.

The biggest take-aways from today’s episode are:

  • They don’t need coaching. They need transformation. Your clients don’t need more of the same thing. If those models and systems worked, they would have achieved the success they’re seeking. The only way they will see true transformation is to teach them how to neutralize and erase those thought patterns that are holding them back from the success they crave. They need to learn how to transform their minds to build success patterns. 
  • Clients are operating in automation. Clients are used to not hearing their narrative. These thoughts are on automation. Our families, friends, experiences have all shaped our thoughts on success and wealth and they’re typically on automation. That is why listening to transform is so crucial. As coaches, we ask guided questions to have the clients tell their stories. As they tell their stories to themselves, you can use their words back to them. You ask them what they want, what’s in the way, and what becomes possible when those blocks are removed. As they begin uncovering these truths, their next natural step is their realization that they need you as a coach to help them along the way. 
  • Transformation comes after revelation. You need to pull this out of your client by listening to them and using their words to have them clarify for themselves. This is giving them the gift and power to self coach. Resist telling them what you’ve done. You’re guiding them to build their own network to success in their brain. As they learn to rewire, success becomes natural and effortless.

P.S. If you’re ready to turn your passion for serving others into a profitable coaching offer, launch your offer successfully and create a life of freedom for yourself & your family, KEEP READING!

It’s time to stop dreaming about replacing your 9-5 income and start making the impact and income you’ve been after for as long as you can remember.

The NeuroCoaching Certification™ is a brain-based coaching certification and mentorship to help you build and launch your impactful, profitable coaching business.

Want to learn more about becoming Neurocoach™ certified? 

Join us LIVE on Monday December 13th @ 12 pm CST for a FREE Info Session to learn more!

Are you ready to step up to create lasting transformation for your clients & become the go-to coach in your niche?

Are you a heart-centered, passionate coach who wants to get powerful transformations for your clients, sell out your coaching programs, and grow your business to 6, 7, and 8-figures?

Then this Info Session is for YOU — December 13th @ 12pm CST.

See you there!


Today I want to give a shoutout to one of my Epic Success Podcast listeners who left a 5-star review:

Powerful impact listening to the doctor and all her wisdom. An amazing woman serving from her heart and soul.

I absolutely love sharing the brain-based process of creating success in your life & business with you each week on the Epic Success podcast! Reviews are how I know you’re finding value and help me share Epic Success with more people!

If you have something you want to say about the Epic Success podcast, I’d love it if you’d post a 5-star review on iTunes, Stitcher, Spotify or wherever you listen to podcasts.